Kanye West is bringing the jetset lifestyle to the masses with his new travel website, launching this week.
According to Advertising Age, Kanye's new venture, KanyeTravel.com, will offer quality low air fares, hotels and rental cars without service or membership fees. The site will be accessible via hyperlinks on Kanye's blog and West has future plans to include travel packages that include tickets to his concerts and concert merchandise. "We did a lot of due diligence with online travel partners," Miki Woodard, President of West Brands, Kanye's company, told Advertising Age. Currently partnered with Travelocity, Woodard said the site has been in the works for nearly a year.
Within the next few weeks Kanye is expected to enter into cross-promotional deals with marketing partners in support of the venture. Woodard revealed that negotiations are currently in the works, and are being conducted by Scotty Abrams, president of celebrity brand-development firm Maniac Creative.
While Woodard would not say which companies are in talks for partnerships, Abrams' father, Neil Abrams, whose travel consulting firm has also been hired by West, says West's marketing partners will likely include a wireless company and an automaker.
Thus far other celebrities have been unsuccessful with their travel ventures, however Abrams believes Kanye will be different because he has better resources and expertise at his disposal.
Kanye "has a passionate fan base in the hundreds of thousands worldwide, so this is a great marketing platform," Abrams said.
Woodard added that KanyeTravel.com is "a great marketing opportunity," noting the launch will coincide with West's U.S. tour which begins April 16th in Seattle. "So much of travel is so connecting to touring."
According to Advertising Age, Kanye's new venture, KanyeTravel.com, will offer quality low air fares, hotels and rental cars without service or membership fees. The site will be accessible via hyperlinks on Kanye's blog and West has future plans to include travel packages that include tickets to his concerts and concert merchandise. "We did a lot of due diligence with online travel partners," Miki Woodard, President of West Brands, Kanye's company, told Advertising Age. Currently partnered with Travelocity, Woodard said the site has been in the works for nearly a year.
Within the next few weeks Kanye is expected to enter into cross-promotional deals with marketing partners in support of the venture. Woodard revealed that negotiations are currently in the works, and are being conducted by Scotty Abrams, president of celebrity brand-development firm Maniac Creative.
While Woodard would not say which companies are in talks for partnerships, Abrams' father, Neil Abrams, whose travel consulting firm has also been hired by West, says West's marketing partners will likely include a wireless company and an automaker.
Thus far other celebrities have been unsuccessful with their travel ventures, however Abrams believes Kanye will be different because he has better resources and expertise at his disposal.
Kanye "has a passionate fan base in the hundreds of thousands worldwide, so this is a great marketing platform," Abrams said.
Woodard added that KanyeTravel.com is "a great marketing opportunity," noting the launch will coincide with West's U.S. tour which begins April 16th in Seattle. "So much of travel is so connecting to touring."
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